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A busier newsroom

You may have noticed that newspaper circulation has been in rapid decline. Readers now prefer to read the news with the use of high-tech gadgets, thanks to affordable data plans. However, the good news is that newsrooms are still going to be around as long as media companies realize that the old way of getting the news out is not going to work anymore. In North America and Western Europe, newsrooms are learning that circulation is not going to generate them the revenue they need to survive, so they are adapting to utilize other markets. In countries such as China, India, Indonesia and Thailand, newspaper markets are still stable, but local media companies have been proactive in making changes before they endure the problems of the North American and European markets. “We need to emancipate the newspaper from paper,” the CEO of Axel Springer, Mathias Döpfner, said in an international newspaper conference in Berlin, Germany, recently. Döpfner said that while printed-paper is always going to be around, it is not going to expand. Therefore, it is now time to consider other distribution alternatives. It is possible for the digital and online worlds to be optimized to result in new distribution channels. It is no surprise that digital is labeled as being faster and smarter, which means that it can be interactive and deeper as well. When it comes to the digital world, you do not have to worry about space or the audience being limited — not to mention the fact that content can be re-used and the result will be more sales. The digital world allows you to offer various products. You can expand from solely selling newspapers to adding in a website, mobile web, content syndication, branded content and much more. Overall, you will be promoting similar content just across multiple platforms to reach the maximum amount of people possible. Big media companies are already turning to this approach, including Britain’s The Guardian, which is taking the tack that making changes is not about “saving the newspaper” but is rather about growing and protecting journalism. ‘’You need to try,” said Guardian CEO Andrew Miller. “Don’t just think and do nothing,” The Financial Times just launched its “Digital First” strategy, making a shift into digital focus for FT.com as it prepares to launch a single-global print product in the first half of 2014. “Production journalists will be digitally focused. Online, we will concentrate on smart aggregation of content from our own journalists and third parties,” said a top FT editor. If established and big name companies do not start making changes, the newcomers are going to win without putting in hardly any work at all. They will grab new audiences, because they will understand the market and the content while offering users the best experience with the help of distribution channels. Changes always have to be made. There was a time when people were unaware of VICE and BuzzFeed, for instance. Newsrooms will always be relevant because of their credibility and experience. However, they have to look at other avenues to be sure that customers who are sucked into the digital world have access to their credible information. Readers want to have access to trusted content. Nevertheless, at the same time, they want to be able to share it on social media. In order for readers to have access to this information, newsrooms have to convert to new distribution channels. Newsrooms have to re-think their strategies. According to Raju Narisetti, a senior VP of News Corp. in New York City, newsrooms are scrambling because they have not been open to change for some time now. Changes have to be made in regards to how news is delivered. News is going to have to be sent to the readers instead of them coming to get it. “If the news is that important, it will find me,” wrote Mathew Ingram. Journalists have to be able to provide people with a great experience through their content. “Great journalism matters, but it can’t just be about great content. We must be able to offer a great experience with the content. Journalists must be able to bring people back to the journalism,” Narisetti added. In the digital age, newsroom will only be getting busier.

 

Personality of this week.

Mr. Tufik M Guntur is the one of teach in STMIK Islam Internasional. He has the smart intelegent, good communication skill and good relation ship was make him sucess....

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